You've likely seen loads of YouTube pre-rolls for platforms like Salesforce, Monday.com, and Hubspot; telling you how they can fix your sales funnel and get rid of 'busy work' (what does that even mean?!) That aside, what it boils down to is these platforms are ways to manage your data.

As Clive Humby OBE rightly said, data is the new oil - your CRM is what takes those barrels of goop and turn them into useful things like petrol, plastics, and soap - or in our terms - people that you can market to.

So you've got all these people - so how are you going to speak to them? Here comes another term you've heard before: your sales funnel. The idea being to speak to the people at different stages of the funnel in different ways to ultimately turn them into a sale, seems complicated?

Well it is and it isn't. Just like storytelling, you're taking people on a journey, and in this case you just have different people at different chapters of their journey with you. But, just like storytelling, doing it well is super complex.

At Stratia we help you build and manage your CRM, many agencies will leave you there, but we go a step further - we build your inbound marketing creative with the bottom of your funnel as the goal. In other words - we're here to help you generate sales. And with your inbounding marketing and targeted sales emailers telling the same story you'll get yourself a highly efficient sales funnel.